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From intense rallies on the court to relaxed conversations at the bar: the ultimate pickleball and social experience.
My Role
Designer
Researcher
Duration
2 months
Software
Figma
Introduction
Pickleback is a unique fusion of pickleball—a sport gaining momentum—and a social hub for enthusiasts and newcomers alike. This case study delves deep into the facets of the idea, its potential in the market, and the user experience to support its success
Market Penetration due to Pickleball's Growth
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Growth and Popularity: In recent years, pickleball has seen a significant surge in popularity. Originating as a backyard pastime, it has now transitioned into a competitive sport with its own leagues and tournaments. The number of pickleball players in the U.S. alone has increased by over 50% in the past five years.
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Demographic Shift: The sport, once dominated by an older demographic, is now appealing to a younger audience. This new generation seeks both play and social spaces, making the concept of Pickleback incredibly timely.
Competitive Analysis
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Existing Competitors: A few standalone pickleball facilities have sprouted in various regions. These generally offer courts and equipment but lack a comprehensive social experience.
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Advantage: The fusion of pickleball with a bar setting provides a dual benefit - playing the sport and then relaxing, socializing, or networking. This sets the concept apart from any traditional sports facility.
For the User​
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Leagues and Tournaments: The website facilitates easy registration for various leagues and tournaments, catering to all skill levels.
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Member Dashboard: Players can track their performance, join games, and find potential teammates or opponents.
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Event Calendar: Highlights special events, theme nights, or celebrity matches, making it a dynamic platform.
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Booking System: Simple and efficient, allowing users to reserve courts or event spaces with ease.
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Social Integration: Players can connect their profiles to social media, encouraging sharing and fostering a community feel.
Branding
Exploring an array of logo and font iterations to craft a distinct and memorable brand identity.
Monogram
Clear Indication: The pickleball paddles immediately identify the sport, ensuring that patrons recognize the bar's theme.
Bold Typography: The prominent "PB" ensures easy readability and brand recognition.
Versatility: The simplistic design ensures it can be used across various mediums like signage, apparel, or digital platforms.
Dual Meaning: The abbreviation "PB" could stand for both "Pickleback" and "Pub/Bar", making it an apt choice for a pickleball bar.
Memorable Design: The blend of sport and leisure elements creates a distinctive and memorable visual identity.
Overall, the logo efficiently marries the sporty essence of pickleball with the leisurely atmosphere of a bar, making it an excellent choice for a pickleball bar's branding.
Why it Works
Social Experience: Pickleball, being a doubles game, inherently promotes teamwork and camaraderie. Combine that with the relaxed ambiance of a bar, and you have a perfect setup for socializing.
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Unique Selling Proposition: In an industry where differentiation can be challenging, a pickleball bar stands out. This uniqueness can attract curiosity-driven customers and pickleball enthusiasts alike.
Extended Stay: After playing a game or two, patrons are likely to stay longer to enjoy a drink, a meal, or to socialize, increasing the average spend per customer.
Event Opportunities: The setup is perfect for hosting tournaments, leagues, and themed nights, offering regular patrons new experiences and attracting newcomers.
Mockup
Clear Branding: The name "PICKLEBACK" is prominently displayed at the top, ensuring visitors immediately identify the brand.
Concise Messaging: The phrase "America’s Fastest Growing Sport Made Social" effectively conveys the core proposition of the business — merging pickleball with a social atmosphere.
Segmented Options: By offering separate sections for "Private Events", "Book Your Court", and "Leagues & Tourneys", the page caters to different user needs, ensuring each visitor finds relevant information.
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